Approach To Creating Experiences
As a design architect who develops concepts for customer-centric clients, I found this graphic particularly interesting. This schematic, produced by David Armano, describes a detailed design process focused on creating a customer-friendly architectural experience.
Well thought out and easy to follow, Dave's "approach" takes a hard look at an often overlooked part of project development. His process is broken into five parts:
- Uncover Customer, Brand & Business Insights
- Define The Experience Strategy
- Ideate--Immerse Interdisciplinary Teams
- Build The Concept
- Design The Experience
There are two things to remember when reviewing this material: one, good design takes time--plan accordingly; two, good design costs money--spend it on high-value consultants.
Finally, I would recommend checking out the New York Times link below for more good information on the subject.
VIA: Experience Design
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